Whether online or offline, mid year promotion is an important sales node for businesses. How can we seize the opportunity and complete the mid year sales sprint? Here are some points to pay attention to in year-end promotions:


1. Design of promotional activities

When setting the full gift threshold for promotional activities, you can refer to the unit price per customer. Otherwise, if the threshold is too high, customers will not be willing to spend too much money, and if it is too low, the driving effect on performance will not be ideal. Full reduction and full refund should also use more attractive promotional techniques, such as "reducing 2usd per 100usd", which is more beneficial for consumers than "enjoying a 5% discount for 1000usd".


2. Execution of promotional activities

Each store should set revenue targets and incentive policies to stimulate employee enthusiasm. The responsible person should frequently visit the store and make timely adjustments to issues during the activity process. After the end of each day's business, the situation on that day should also be reviewed for better improvement in the next stage.

3. Guarantee of promotional activities

During the event, both customer traffic and sales volume will peak, so it is even more important to pay attention to the quality of service, especially in managing product prices, to avoid errors, omissions, and missing promotional prices, and to prevent customer complaints.